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Dirty Dogs

IGG Case Study

Dirty Dogs and Meow www.dirtydogs.com

Dirty Dogs and Meow is a local pet store with 6 locations in Southern California

GOAL

Help a local pet food store with multiple locations launch e-commerce and be able to sell online and create a new revenue channel.

TACTICS

    • Identified SEO opportunities to fix technical issues and drive more organic traffic
    • Reduce steps to checkout to improve conversion rate
    • Created social media ad campaigns to increase site traffic and sales.
    • Create email campaigns to help increase revenue from existing customers.

Digital Marketing RESULTS:

22 %

Increase in website traffic from IGG efforts

37 %

Increase in website sales from month 1 to month 6

19 %

Increase in conversion rate from month 1 to month 6

12 %

Increase in social media followers over the first 3 months

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