Marisa Fund
The Marisa Fund is a 501(c)(3) non-profit that raises funds to help the fight against pediatric cancer
GOAL
Rebuild an outdated website, giving it a more modern look and feel as well as helping to increase donations and convey a clear message.
TACTICS
-
- Identified opportunity to develop user- & search-engine-friendly site
- Reduce friction to make a donation and introduce recurring donations
- Created social media ad campaigns to increase site traffic and donations
- Create email campaigns to help increase donations from past donors
Digital Marketing RESULTS:
22 %
Increase in website traffic from IGG efforts
200 %
Increase in online donations
2 $K+
Recurring donations in first month
23 %
Increase in social media followers over the first 3 months
