PAID SOCIAL - THE ART OF USING A SOCIAL MEDIA PLATFORM TO TARGET AND APPEAL TO YOUR KEY DEMOGRAPHICS THROUGH A PAID SERVICE.

As of 2019, 79% of America’s Population has at least one Social Media profile. That is almost 259 million people! Because of that number, it is imperative that your business creates a presence that can generate income and distribute content through multiple Social Media Platforms while remaining conscious of the fact that your audience does not appreciate being bombarded with ads. With our team of channel-specific experts, we can create a social campaign that will increase your customer engagement without bombarding your audience with a stream of ads.

We use the following resources to aid in this goal:

Sales Funnel Optimization:

If your customer is not reacting the way you want them to, then you are wasting money. Our team will identify the KPIs your audience needs to reach and remove any distractions that can move them in a different direction. Once the funnel is active, we will monitor its progress so your strategy remains optimized.

Pixel Set-up:

Putting a Social Media Pixel on your website will help direct your ads to the customers that have already visited your website by tracking their cookies.

Audience Building:

Each paid ad you create on a Social Media Platform can be directed at a demographic of your choice, but the process of targeting can be laborious. Our team of Social Experts are well versed in executing this process, and will make sure that the audience your profiles are building are looking for you to solve their needs.

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