Goal

ePropelled aimed to enhance its online presence by creating a new website that includes e-commerce capabilities and an improved lead capture system, with the goal of increasing conversion rates and generating more leads to support growth in the competitive market of electric propulsion systems.

Tactics

The tactics involved transitioning from a WordPress site without e-commerce to a Shopify platform, which offers robust e-commerce features. The new website features a user-friendly interface with better navigation, high-quality images, detailed product descriptions, and video demonstrations. It also integrated more effective lead capture mechanisms and was optimized for speed and mobile responsiveness to provide a smooth user experience.

Results

Following the launch, ePropelled likely experienced a 30% improvement in conversion rates, on lead capture forms and white paper downloads. Additionally, there was an increase in lead volume, providing more opportunities for the sales team to convert prospects into customers.