THE IGG STORY
Growing up in New Jersey, Jeff was always surrounded by a tight-knit circle of friends and family—one of those classic Jersey dynamics where, whenever someone needed something, they just asked around, and inevitably, someone would say, “I got a guy.” Need a car fixed? “I got a guy.” Need tickets to a sold-out show? “Don’t worry, I got a guy.” Need some obscure item no one else could find? You guessed it—someone always had a guy.
As Jeff got older and built his professional network in marketing, the tables turned—he suddenly became “the guy.” Friends, colleagues, even casual acquaintances would reach out asking, “Hey, do you know someone who can build a website?” or “Know anyone who’s good at email marketing?” And every single time, his answer was, “Yeah, I got a guy (or girl!).”
So when it came time to name his company, IGG Marketing just made perfect sense. It’s short, memorable, and true to his Jersey roots. Now, when someone needs marketing help—no worries, Jeff’s got a whole team of “guys and girls” ready to help them crush it.
Contact us for a free audit, and let’s get to work!
Our All-Star Team
Jeffrey Baskin
Jeff brings over 12 years of digital marketing experience both with agency and in-house brands across multiple verticals including e-commerce, financial services, health insurance, beauty/fashion, roofing/construction. He has worked with brands that include Centene, cbdMD, Worx, and It’s A 10 Haircare. He specializes in direct response marketing and marketing strategy.
Joe Arduini
With over 13 years of agency and in-house experience, Joe has led teams in the conceptualization and execution of large-scale marketing campaigns for brands including Hard Rock International, MGM Resorts International and Rip Curl. His passion lies at the marriage of driving technical improvements to core site functionality and creatively engaging audiences through a wide array of content mediums and delivery methods.
Danika Hendricks
Danika brings over 12 years of experience in global digital marketing & eCommerce strategy across both agency and in-house brand teams. She is an accomplished leader with experience directing eCommerce teams, program management & growth marketing strategies. As a consultant, she is passionate about communicating the nuances of the digital world to C-level management and helping DTC brands expand via the digital space.
Heather Long
Heather brings over 15 years of marketing experience across brand, agency and consulting. She considers herself a hybrid strategist, passionate about designing customer centric programs and bringing them to life across both digital and analog channels. Her past clients include PEPSICO, Michael Kors, Starbucks, Calvin Klein, Southwest, Hallmark and Johnson & Johnson.
Shannon Charles
Shannon Charles is a sales and marketing leader with 15+ years of experience driving brand growth across DTC, B2B, and retail channels. After more than a decade of collaborating with the IGG Marketing team, she has seen firsthand how their strategies deliver exceptional ROI and brand lift for the companies they partner with. Her expertise spans multi-channel campaigns, customer acquisition, product development, and strategic partnerships, with a proven track record of scaling businesses and revitalizing brands.
Wade Brown
Wade has over 20+ years of experience in developing, managing and executing all marketing efforts from B2B to agency client acquisitions, retention, and sales efforts. He brings a wealth of knowledge in building, training, and managing marketing and sales departments across multiplebrands as well as verticals.
Jennifer Robertson
Jennifer is an entrepreneur, consultant, and marketer at heart. She’s currently helping teach an MBA course on AI Strategy: Data Science, Machine Learning and Gen AI Applications to Business at UC Berkeley’s Haas School of Business. She also founded and runs a modern college of software engineering with a focus on AI, and also consults with small to medium-sized companies on marketing, operations, and the use of artificial intelligence. She’s worked with companies across high tech, medical devices, education, climate tech, media, and ecommerce, including startups backed by A16z, Google Ventures, Intel Capital, and ones acquired by Google and various private equity firms.
Haley Bowers
As Marketing Manager, Haley bridges the gap between clients and creative teams. She began her creative career as a sound editor, developing an ear for detail and a passion for storytelling that now drives her work in marketing. Since then, she’s expanded her expertise into graphic design, video editing, web development, and project management.
Gall Magril
Gall is a paid media specialist and agency owner with deep experience managing performance marketing across Google Ads and Meta, as well as channels like LinkedIn, Amazon, TikTok, and others when strategically relevant. He builds and optimizes end-to-end, full-funnel programs with a strong focus on tracking, attribution, and measurable outcomes such as CPA, ROAS, and revenue growth for both DTC and B2B clients.
Jessica H
Jessica is a social media strategist with a strong track record of building brands through storytelling, data-driven decisions, and digital execution. She has led integrated campaigns and partnerships that grow awareness, strengthen brand presence, and create memorable moments across the customer journey.
Paul Mooney
Paul R. Mooney is a seasoned Digital Analytics Strategist with over a decade of experience in data architecture and reporting efficiency for major global brands. He specializes in Google Analytics 4, Tag Management, and SQL, effectively bridging technical execution and marketing strategy to deliver actionable insights from complex datasets. Paul’s expertise is building robust, compliant data ecosystems that ensure accuracy and measurable ROI for digital campaigns, empowering teams to make data-driven decisions that fuel business growth.
Blaine Robison
Blaine is a senior ecommerce developer with 25+ years of frontend and backend experience, specializing in Shopify, custom apps, performance-focused architecture, and complex integrations that connect storefronts to ERPs, marketing platforms, and fulfillment systems. He is well versed in implementing analytics and technical SEO so they are reliable and actionable, and works closely with marketing, merchandising, and operations teams to translate business goals into practical solutions on Shopify.