THE IGG STORY
Growing up in New Jersey, Jeff was always surrounded by a tight-knit circle of friends and family—one of those classic Jersey dynamics where, whenever someone needed something, they just asked around, and inevitably, someone would say, “I got a guy.” Need a car fixed? “I got a guy.” Need tickets to a sold-out show? “Don’t worry, I got a guy.” Need some obscure item no one else could find? You guessed it—someone always had a guy.
As Jeff got older and built his professional network in marketing, the tables turned—he suddenly became “the guy.” Friends, colleagues, even casual acquaintances would reach out asking, “Hey, do you know someone who can build a website?” or “Know anyone who’s good at email marketing?” And every single time, his answer was, “Yeah, I got a guy (or girl!).”
So when it came time to name his company, IGG Marketing just made perfect sense. It’s short, memorable, and true to his Jersey roots. Now, when someone needs marketing help—no worries, Jeff’s got a whole team of “guys and girls” ready to help them crush it.
Contact us for a free audit, and let’s get to work!
Our All-Star Team
Jeffrey Baskin
Jeff brings over 12 years of digital marketing experience both with agency and in-house brands across multiple verticals including e-commerce, financial services, health insurance, beauty/fashion, roofing/construction. He has worked with brands that include Centene, cbdMD, Worx, and It’s A 10 Haircare. He specializes in direct response marketing and marketing strategy.
Joe Arduini
With over 13 years of agency and in-house experience, Joe has led teams in the conceptualization and execution of large-scale marketing campaigns for brands including Hard Rock International, MGM Resorts International and Rip Curl. His passion lies at the marriage of driving technical improvements to core site functionality and creatively engaging audiences through a wide array of content mediums and delivery methods.
Danika Hendricks
Danika brings over 12 years of experience in global digital marketing & eCommerce strategy across both agency and in-house brand teams. She is an accomplished leader with experience directing eCommerce teams, program management & growth marketing strategies. As a consultant, she is passionate about communicating the nuances of the digital world to C-level management and helping DTC brands expand via the digital space.
Heather Long
Heather brings over 15 years of marketing experience across brand, agency and consulting. She considers herself a hybrid strategist, passionate about designing customer centric programs and bringing them to life across both digital and analog channels. Her past clients include PEPSICO, Michael Kors, Starbucks, Calvin Klein, Southwest, Hallmark and Johnson & Johnson.
Haley Bowers
As Marketing Manager, Haley bridges the gap between clients and creative teams. She began her creative career as a sound editor, developing an ear for detail and a passion for storytelling that now drives her work in marketing. Since then, she’s expanded her expertise into graphic design, video editing, web development, and project management.
Sean Winnett
Sean Winnett is a seasoned digital marketing strategist with over 15 years of experience in media buying and campaign management. He holds a Master’s Degree in Digital Audience Strategy and has built a career specializing in digital media for eCommerce and lead generation. Sean leverages data-driven strategies and automation to deliver high-impact results for clients. His expertise spans platforms like Google, Meta, and YouTube, where he drives sustainable growth through optimized ad campaigns.
Heather Roth
Heather is a seasoned Senior Project Manager with over 15 years of experience in operational management and project execution across diverse industries, including technology, healthcare, finance, hospitality and nonprofit. Known for a strategic mindset and exceptional leadership skills, she excels in managing cross-functional teams and delivering projects on time and within budget. With a strong background in Agile and Waterfall management methodologies, Heather has successfully led projects from conception through execution, ensuring alignment with organizational goals. She is adept at stakeholder management, risk assessment, and resource allocation, fostering collaborative environments that promote innovation and efficiency.
Tiffani Anne
Tiffani brings 20+ years of expertise in digital marketing and operations, with a focus on DTC strategies. She utilizes modern tools, data insights, and email/SMS stacking to drive optimal omnichannel results. With clean, connective, and on-trend designs, her hands-on approach and efficient systems have fueled multi-million-dollar growth. Tiffani offers approachable expertise and proven strategies that deliver real results
Wade Brown
Wade has over 20+ years of experience in developing, managing and executing all marketing efforts from B2B to agency client acquisitions, retention, and sales efforts. He brings a wealth of knowledge in building, training, and managing marketing and sales departments across multiplebrands as well as verticals.
Krisztina Mendonca
As a Shopify and WordPress developer, Kriszti has a strong focus on building high-performing eCommerce websites. With a deep understanding of e-commerce sales flows, she specializes in creating custom themes, optimizing user experience, and integrating advanced features that drive conversions.
Jennifer Robertson
Jennifer is an entrepreneur, consultant, and marketer at heart. She’s currently helping teach an MBA course on AI Strategy: Data Science, Machine Learning and Gen AI Applications to Business at UC Berkeley’s Haas School of Business. She also founded and runs a modern college of software engineering with a focus on AI, and also consults with small to medium-sized companies on marketing, operations, and the use of artificial intelligence. She’s worked with companies across high tech, medical devices, education, climate tech, media, and ecommerce, including startups backed by A16z, Google Ventures, Intel Capital, and ones acquired by Google and various private equity firms.