Goal
The main goal was to enhance cbdMD’s organic search visibility, secure top rankings for key terms like “cbd gummies” and “delta 9 gummies,” and drive increased organic traffic and revenue.
Tactics
A comprehensive SEO strategy was implemented, focusing on:
- Regularly updating and optimizing product pages and collections for better keyword relevance.
- Conducting in-depth keyword research to target high-volume, relevant terms.
- Addressing technical issues like crawl errors to ensure a healthy site structure.
- Producing engaging content such as blogs and FAQs to support keyword targeting.
- Building strategic internal links and acquiring quality backlinks to boost authority.
- Monitoring and adapting to Google algorithm updates to maintain rankings.
- Using analytics tools like Google Search Console for performance tracking and adjustments.
- Analyzing competitors to identify opportunities and threats.
- Enhancing user experience through navigation improvements to indirectly benefit SEO.
Results
- Top rankings, including #1 positions for “cbd gummies” (201k monthly searches) and “delta 9 gummies” (27.1k searches).
- Both terms were on page 3 when IGG was first engaged.
- Securing featured snippets for high-value terms, boosting visibility.
- 40% year-over-year growth in Organic traffic from 2023 to 2024.
- Maintaining strong rankings through multiple Google algorithm updates, demonstrating resilience.
