• Website Rebuild: Redesigned for better navigation and mobile responsiveness, improved site speed, updated product pages with images and reviews, and added clear calls to action.
• Landing Page Optimization: Created targeted pages for campaigns, used A/B testing to refine elements like headlines and forms.
• Public Relations (PR) Efforts: Secured media features, partnered with influencers, and published sleep health articles to build brand credibility.

Affiliate Marketing: Launched a program to incentivize partners, monitored performance to optimize traffic and sales.

Over 12 months, these efforts led to a 150% increase in conversion rates, with improved website performance, higher engagement, and significant brand lift from PR and affiliate placements, including multiple best mattresses of 2025 listicles.